LAKME

Lakme Absolute Lipstick Shades for All You Pretty Ladies

Ø   Hindustan Unilever limited :-

-        It is a Multinational company. [ more than 170 countries ]

-        It has own More than 500 brands.

-        More than 100 offices.

-        Over 1.6 lakh employees.

-        Some Brands:-

                  Lux                                 Pears

                  Kissan                              Axe

                  Lipton                             Knorr

                  Annapurna                       Surf Excel

                  Ponds                               Lakme

            

                                                                                         Etc……..

Ø   Lakme

Industry

Personal care

Founded

1952;      67 years ago

Founder

J.R.D Tata

 

Headquarters

India

 

Area served

India

Key people

Pushkaraj Shenai   (CEO of Lakmé)

Products

Cosmetics, beauty products, and Salon services

Website

lakmeindia.com



 







- 1952’s        :- Launch ( with Nail paint )

-        1970’s        :- Salon

-        1990’s        :- Skin care range

-        2000’s        :- Launch Absolute Range

                                Assistance selling

 

                    Then, Lakme do ASSISTANT SELLING, lakme keep BA’s in our every counter to sell our product’s. And to sell any cosmetics BA’s will have to keep knowledge to attract customer and suggest better products.


KEY FACTS

 

  • Lakmé was the country's first cosmetic brand to introduce make up to Indian women and takes pride in being the expert on Indian Beauty for over 50 years.
  • It is a complete beauty brand spanning colour cosmetics & skin care and extending to beauty services through the network of Lakmé Beauty Salons.
  • Its bond with beauty and fashion is manifested through the Lakmé Fashion Week, which is now the largest fashion event of its kind in the country.

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